flrp plaid fridays in massachusetts, vermont and one in canada. >>> you survived the crowds of black or plaid friday and ready to click your way to a deal on cyber monday. but first, there's a new push for people to think globally but shop locally. >> reporter: crafts by local artists, getting ready for tomorrow. its at first time the downtown businesses are organizing to promote small business saturday. >> people start thinking where am i spending my money and they know if you shop local, it stays local. >> reporter: small business saturday started in 2010 but american express as a way of drumming up holiday sales for local businesses. in pacifica small retailers have organized for small business saturday. christmas by the cove's owner says it puts their stores on the map. >> definitely one of our better days of the year and we've been here for 18 christmases. >> reporter: next door the owner of hoffman's fine wines and spirits says every day is critical for retail. she hopes this is that gift that keeps giving. >> that's what we're hoping for, that's what i'm hoping for is they'll